In Total Quality Management, what is emphasized alongside organizational improvement?

In Total Quality Management (TQM), the emphasis on customer desires is fundamental because TQM is inherently customer-centric. The core principle of TQM is to continually enhance the quality of products and services, which is best achieved by understanding and meeting customer needs and expectations. Engaging with customers allows organizations to gather valuable feedback that can drive improvements in processes, products, and overall service delivery.

Focusing on customer desires ensures that organizations do not just aim for operational efficiency or cost reduction but also strive to provide value that resonates with their clientele. By aligning their quality improvement initiatives with what customers truly want, organizations can foster loyalty, increase satisfaction, and boost market competitiveness.

Other choices may touch on aspects of quality management, such as cost or regulatory adherence, but they do not capture the holistic and relational aspect of TQM that prioritizes customer involvement and satisfaction as critical to organizational success.